Customer Profile:Businesses create customer profiles to highlight the specific targeted customers. To create a customer profile, marketers segment the market into catagories such as demographics, geographics, psychographic, product usage, and the benefits derived from the product. After creating a customer profile, marketers can use this information to assist them in creating creative advertisements that identify with the needs and wants of the customer.
Market Trending Project:
What types of trends have we covered in class and what role do they play in regards to making marketing decisions?
Discuss this project (what was the objective) and highlight the important concepts learned within...
Market Research:
Explain the steps involved in the market research project that was performed by your group. What was the objective? Which products did you research? How did you perform your research? What was your analysis of the data collected? How can businesses use such information to make effective business decisions?Reflective Summary:
This is a summary of what was learned in Part I. Be sure to reflect on your learning as well as why you may or may not think the information learned was important. Be clear and provide details to back up your learning. If you use additional information from any other sources, be sure that you site where that information came from.
